Privacy Policy
Welcome to the Kansas City Zoo & Aquarium Privacy Policy page. We are committed to protecting your privacy and providing a safe online experience. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website, kczwa.org, or engage with our online services. By using our website, you agree to the terms of this Privacy Policy.
Last Updated: March 24, 2026
Information We Collect
When you visit the Kansas City Zoo & Aquarium website, we may automatically collect certain non-personally identifiable information about your device and your visit. This information helps us understand how our website is used and allows us to improve your experience. The types of information we may collect include:
- IP Address: Your Internet Protocol address, which is a unique number identifying your device on the internet.
- Browser Type: The type and version of the web browser you are using (e.g., Chrome, Firefox, Safari).
- Operating System: The operating system of your device (e.g., Windows, macOS, Android, iOS).
- Pages Visited: The specific pages you view on our website and the order in which you view them.
- Date and Time of Visit: The timestamp of your visit to our website.
- Referring Website: The website or search engine that directed you to our site.
This data is primarily used for analytical purposes to monitor the performance of our website, identify popular content, and troubleshoot issues, helping us enhance user experience.
Cookies
Our website uses "cookies" to enhance your online experience. A cookie is a small text file that is placed on your computer or mobile device by a web page server. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
- Purpose of Cookies: We use cookies to personalize your experience, track usage patterns, store preferences, and gather data for analytics. For example, cookies may remember your language preference or items in a shopping cart.
- Types of Cookies: We may use session cookies (which expire once you close your browser) and persistent cookies (which stay on your device until they expire or you delete them).
- Managing Cookies: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of the Kansas City Zoo & Aquarium services or websites you visit.
Third-Party Services
The Kansas City Zoo & Aquarium may utilize third-party services to support the operation of our website and to provide various functionalities. These services may include:
- Analytics Providers: Services like Google Analytics help us understand website traffic and user behavior.
- Payment Processors: For donations, ticket purchases, or merchandise sales, we use secure third-party payment gateways.
- Social Media Platforms: Integrated buttons or widgets from social media sites (e.g., Facebook, Instagram) may be present.
These third-party services may collect information directly from you through their own cookies and tracking technologies. Their use of your information is governed by their respective privacy policies, and the Kansas City Zoo & Aquarium is not responsible for the privacy practices or content of these third-party websites or services.
Advertising
We may engage third-party advertising partners to display advertisements on other websites or platforms. These partners may use cookies, pixel tags, and similar technologies to collect information about your browsing activities over time and across different websites to provide targeted advertisements that may be of interest to you.
- Opting Out: You can often opt out of targeted advertising by visiting the Network Advertising Initiative (NAI) Opt-Out Page or the Digital Advertising Alliance (DAA) Opt-Out Page. Please note that opting out does not mean you will no longer receive advertisements, but rather that the ads you see may not be as relevant to your interests.
Children's Privacy (Under 13)
Protecting the privacy of young children is especially important to the Kansas City Zoo & Aquarium. Our website is not directed to children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13 without verifiable parental consent.
If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we will take steps to remove that information from our servers. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the information provided below.
Changes to This Privacy Policy
The Kansas City Zoo & Aquarium reserves the right to update or modify this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information. Your continued use of the website after any changes signifies your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us: